Which term refers to the process of testing design hypotheses with users in an iterative manner?

The term referring to the process of testing design hypotheses with users in an iterative manner is validated learning. This concept is integral to the Lean Startup methodology, where entrepreneurs refine their product ideas based on actual user feedback rather than assumptions. Validated learning allows teams to gather real-world data through interactions with users, helping them assess whether their hypotheses about product features or design iterations are correct.

Through this iterative process, teams can make informed decisions that lead to improvements in the user experience, ensuring that the final product aligns better with user needs and preferences. By continuously testing and learning from users, designers and developers can adapt swiftly, avoiding the pitfalls of developing products based solely on theoretical concepts or untested ideas.

While user testing involves gathering feedback from users, validated learning emphasizes the evolution of ideas through repeated validation. Prototyping focuses on creating tangible representations of ideas, and agile development refers to the broader method of iterative development in software engineering but does not exclusively emphasize user testing of design hypotheses.