What is the outcome of using leading questions during user interviews?

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Using leading questions during user interviews can result in skewed responses. This occurs because leading questions are designed in a way that suggests a particular answer or viewpoint, often influencing the interviewee's response. When users feel directed toward a specific answer, it disrupts their natural thought process and may not accurately reflect their true opinions or experiences. Instead of gathering genuine user insights, the information collected may favor the assumptions of the interviewer, thereby compromising the data's integrity. This undermines the purpose of user interviews, which is to understand the user's perspective in an unbiased manner. By utilizing neutral phrasing and open-ended questions, interviewers can foster a more honest and accurate dialogue, leading to richer insights into user needs and experiences.

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