What does interactive design primarily focus on?

Interactive design primarily focuses on defining user interactions with a product. This area encompasses how users engage with the interface and the overall experience they have while navigating through a digital product. It involves understanding user behaviors, preferences, and needs, ensuring that the interaction is intuitive, efficient, and engaging.

By prioritizing user interactions, interactive design seeks to enhance usability and accessibility, allowing users to achieve their goals effectively within the product. This discipline involves creating responsive elements that allow users to actively participate and navigate seamlessly through various tasks.

In contrast, creating visual aesthetics pertains more to graphic design and does not directly involve the mechanics of user interaction. Developing backend functionalities relates to the technical infrastructure that supports the product but is not the focus of interactive design. Facilitating team collaboration addresses the teamwork aspect but does not capture the essence of user interaction that is central to interactive design.