What characteristic does a primary persona typically have?

A primary persona typically has a specific focus on design objectives because it represents the target user whose needs and behaviors are critical to the success of a design project. This persona is developed through extensive research and reflects the most important characteristics and motivations of the intended user base. By concentrating on the primary persona, designers can tailor their decisions to meet the specific needs of this user, ensuring that the end product effectively addresses their requirements.

In this context, while limited user needs, a more complex user journey, or a blend of secondary and tertiary needs may describe other user profiles or personas, they do not align with the fundamental purpose of a primary persona, which is to provide clarity and direction in the design process by focusing explicitly on the main user group and their direct needs.