In the context of UX, what do heuristics assist with?

Heuristics play a critical role in usability evaluations within the context of user experience. They provide a set of established principles or rules of thumb that help identify usability issues in a product or interface. By using these heuristics, practitioners can systematically assess how user-friendly a design is, focusing on aspects like consistency, error prevention, and user control. This method allows evaluators to quickly spot potential problems without extensive user testing, making heuristics a valuable tool for improving design effectiveness and ensuring a better user experience overall.

While generating revenue, analyzing marketing strategies, and designing graphics are all important aspects of business and design, they fall outside the primary focus on usability evaluation that heuristics specifically address.